Meet Mallory B. Richardson

Cover & Lead Photos: Adley Haywood

Mallory B. Richardson, a Plus Industry Icon, is the founder of Crusade of Curves, a platform dedicated to empowering plus-size models and fashion designers. Mentored by industry pioneer Gwen Devoe and recognized as the Face of Full-Figured Fashion Week, Mallory has made a significant impact on the plus-sized fashion scene.

Crusade of Curves, headquartered in Houston, organizes tours across various cities to provide opportunities for plus-size models, designers, and industry professionals to collaborate and thrive. Mallory’s journey began in 2017, inspired by a realization during her modeling career post-pageantry in 2015. Traveling, networking, and branding herself, she noticed a shortage of opportunities for plus-sized individuals in North Carolina. This led her to create Crusade of Curves, aiming to foster community, commerce, and opportunities for models and bloggers to showcase their talents leveraging her platform.

Mallory’s efforts have garnered support from SITI Girl Magazine Leaders, including SITI Girl Dallas Editor-n-Chief, Katrina Beasley, who participated as a judge for her Crusade of Curves Cover Model Competition. Additionally, SITI Girl Columbia Editor, Shamone Garcia, joined the Atlanta tour stop, while SITI Girl Houston Editor, Dr. Jennifer Jackson, served as an ambassador with Mallory for the jewelry line, e.dele (ee-duh-lee). 

To connect with Crusade of Curves and learn more about their initiatives, you can visit their Instagram [@CrusadeofCurves](https://www.instagram.com/crusadeofcurves) and Facebook group [Crusade of Curves Facebook Group](https://www.facebook.com/groups/499635617094576).

The tour dates for 2024 are:

– Houston: Feb 2-3

– Atlanta: April 5-6

– Chicago: June 28-29

– Mystery Location: Sept 6-7

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